Advertising jingles and their lyrics are powerful psychological tools disguised as seemingly trite little ditties.  Whether theyre catchy, cute or even annoying, these tunes and lyrics are intentionally designed to implant themselves in your brain and program you to buy certain products.The first company that used a jingle was General Mills in 1926, when its sales of Wheaties cereal were plummeting.  On the brink of completely dropping the failing brand, they aired the radio jingle with the lyrics, Have you tried Wheaties?/Theyre whole wheat with all of the bran./Wont you try Wheaties?/For wheat is the best food of man./Theyre crispy and crunchy/The whole year through/The kiddies never tire of them/And neither will you./So just try Wheaties,/The best breakfast food in the land.  Thanks to this tune and its simple lyrics, sales of Wheaties soared in Minneapolis-St. Paul, the only region where the jingle wa black leather guitar strap s aired.  Encouraged, General Mills aired the commercial and its apparently compelling lyrics nationwide.  The result?  Just look in any cereal aisle of any grocery store in the country.Jingles and their lyrics have vaulted countless companies and products to worldwide fame, because theyre 400 times more effective than a commercial thats simply spoken.  While youre innocently tapping your foot to a jingle and its lyrics, its communicating a message disguised in a melody that youll remember, and its giving life and personality to products normally regarded as ordinary, boring household items.  Suddenly, these products are transformed into amazing inventions that you desperately and immediately want.  And, much like nursery rhymes, remembering a product is easier when its associated with a catchy tune and simple, memorable lyrics.  Amazingly, this technique can help us remember things for more than 20 years.