Advertising jingles and their lyrics are powerful psychological tools disguised as seemingly trite little ditties. Whether theyre catchy, cute or even annoying, these tunes and lyrics are intentionally designed to implant themselves in your brain and program you to buy certain products.The first company that used a jingle was General Mills in 1926, when its [...]
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This piano lesson will help you read piano tab notation or keyboard tablature. You will find that this type of notation is easy to understand even if you cannot read music sheets. As an example we will use the Christmas song White Christmas. If you do not understand sheet music at all I encourage you to [...]
With the advancement of computer technology and its application in the field of promotion comes its inevitable pitfalls. These have been evident for quite some time but are only recently being recognised as rising as rapidly as the benefits that were, and still are, being lauded by those set to gain most from it. For quite [...]
